Some standard content:
ICS 01.140.30
National Standard of the People's Republic of China
GB/T 18106—2004
Replaces GB/T18106—2000
Ciassification of retail formatsIssued on 2004-06-09
General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of ChinaStandardization Administration of the People's Republic of China
Implemented on 2004-06-30
GB/T18106—2004
With the rapid development of China's retail industry, new zero-fold formats continue to emerge. G13/T18106-2000 "Ciassification of retail formats" can no longer meet the needs of the development of the situation.
This standard has been revised on the basis of the original standard. The main differences between this standard and GB/T18106--2000 are: discount stores, non-store sales and other formats are added, and the types of shopping centers are subdivided. In addition, the basic conditions of each format are refined and reflected in the form of a table.
This standard replaces GB/T18106--2000 from the date of implementation. This standard is proposed and managed by the Ministry of Commerce of the People's Republic of China. The drafting units of this standard: China Chain Store Association, China Business Economic Research Institute. The main drafters of this standard are: Shang Chong, Yu Shuhua, Li Fei, Li Danghui, Yang Qingsong 1 Scope
Classification of retail formats
This standard specifies the classification standards and classification principles of retail formats and the structural characteristics of various formats. This standard applies to enterprises and stores engaged in retail industry within the territory of the People's Republic of China. 2 Terms and definitions
The following terms and definitions apply to this standard. 2.1
Retail industry
Industries that sell goods to consumers and provide related services. 2.2
Retail formats
Different business formats formed by retail enterprises in order to meet different consumer needs. 3 Classification of retail formats
CB/T 18106--2004
Retail formats are classified according to the structural characteristics of retail stores, their business methods, product structure, service functions, location, business district, scale, store facilities, target customers and whether there is a fixed business place. 4 Classification of retail formats
Retail formats can be generally divided into retail formats with stores and retail formats without stores. According to the classification principle of retail formats, there are 18 retail formats, including grocery stores, convenience stores, knowledge stores, supermarkets, hypermarkets, warehouse membership stores, department stores, specialty stores, specialty stores, home furnishing and building materials stores, shopping centers, factory direct sales centers, online shopping, mail order, online stores, vending machines, direct sales, and telephone shopping.
4.1 Store-based retailing Store-based retailing is a retail format that has a fixed place and space for displaying and selling goods, and consumers' purchasing behavior is mainly completed in this place. The classification and basic characteristics of store-based retail formats are shown in Table 1. 4.1.1 Traditional grocery stores are mainly cigarettes, alcohol, beverages, and leisure foods, and are traditional retail formats without obvious brand images. 4.1.2 Convenience stores are retail formats whose main purpose is to meet customers' profit needs. 4.1.3 Discount store Discount store
A small supermarket format with simple store decoration, limited services and low commodity prices. It has less than 2,000 varieties and operates a certain number of private-label products.
4. 1.4 Supermarket
It is a retail format that sells goods on the shelves and collects payment in a centralized manner to meet the daily needs of community consumers. According to the different commodity structures, it can be divided into food supermarkets and comprehensive supermarkets.
4.1.5 Hypermarket
A retail format with an actual business area of more than 6,000 m2 and a full range of varieties to meet customers' one-time shopping needs. According to the commodity structure, it can be divided into human-shaped supermarkets that mainly operate food and large supermarkets that mainly operate daily necessities. GB/T18106—2004
Grocery store
traditional
grocery store
convenience
discount store
Table 1 Classification and basic characteristics of retail formats of stores
Commercial display and target customers
Commodity (operation)
Commodity selling method
Service function
Management information
- Cigarettes, beverages, counter-type and self-service business hours are high-level or not located in residential areas
Radiation diameter 0. 3kt1Business area one
Target customers are generally within 100m
or within traditional business district
For fixed residents
The business circle is small, and the business area is for instant food, daily necessities, and open shelves for self-service business. The business hours are relatively high. The business area is about 100m within 5min walk of the commercial center
, mainly small department stores, mainly with goods, and settlement is within 16h. It is submitted to customers
and arrives at stations, hospitals, schools, mainly singles,
entertainment places, offices
Young people. The utilization rate of target customers is high. Customers
Buildings, gas stations, etc.
Public activity areas
For residents with a purpose, traffic coverage radius 2 km Business area, main roads, etc. Rent is about 300m-mainly for residents in the commercial area of 500m2
Relatively cheap
discount store area
City, district commercial center coverage radius 2 km business area in supermarkets, supermarkuts, large supermarkets, supermarkets, centers, residential areas, instant consumption, small cashiers, unified instant food capacity, demand, etc., with about 3,000 varieties of goods, higher prices than the market average, auxiliary facilities, opening a number of service items, daily average commodity prices, open shelves, self-service, unified labor, generally lower than the market average level, private brands occupy a large proportion of the customers to provide limited services, packaged food, self-service sales, the business time is relatively close to about 6. Fresh food and daily population below 000 ㎡ are separated, and residents are mainly responsible for more than 12 hours. Food supermarket cashier unified
City and comprehensive supermarket settlement
commodity structure is different
City, district commercial radiation radius 2 km actual business area popular clothing, food, white selection sales, the establishment is not equivalent to a higher level of operation, 100 standard customer area 6000m daily necessities abandoned all, - center, urban and suburban combination
population distribution, in business area 40%
department, traffic artery
residents, mobile customers and large residents are the main
urban and rural combination insertion radius 5km business area of the main road
warehouse-style membership store
warehouse
one-time purchase, pay attention to the cash register unified parking lot own brand development settlement
popular clothing, self-selected sales. The establishment is equivalent to the level of operation The monthly target customers are more than 6,000 square meters, mainly for food and daily necessities, with a population of more than 6,000. In the parking lot, there are some brands. The cashier counter is relatively large, and the goods are stored in the checkout counter. There are about 4,000 kinds of goods. The low-price wholesale is implemented and the member management system is implemented. The city and district commercial daily target customers are comprehensive, and the sales of all categories are adopted. Pay attention to service, and set up a high level of department store center,The business strategy of the historical form is to seek fashion and taste 6 000 m~-20 000 m2 of mobile customers, with clothing, shoes and open shelves, catering, entertainment, luggage, cosmetics and other services and facilities combined with products, household goods, lifestyle appliances as the core. Specialty stores Business map and target customers List (continued) Features of this store Commodity (business) Product sales method GB/T 18106---2004
Service function
Management information
City and district-level commercial target customers are mainly based on the characteristics of the goods. The sales staff adopts counter sales, and the sales centers or open shelves have rich professionalism, depth, sales methods, and rich varieties and choices!
large room for improvement
professional knowledge
target customers are high-end tourists and city-level commercial centers, professional streets, and adopt counter sales or open-shelf sales according to product characteristics. The employees of the stores are mainly young people who pursue fashion. The sales volume is small and the sales method is exclusive shop. The store is equipped with high-quality, high-gross-profit
display, lighting, professional knowledge, and provides professional packaging and advertising
urban and rural fringe areas, residential areas with a business area of more than 6,000 square meters, and home furnishing and building materials stores adopt open-shelf self-service to provide one-stop shopping. The target customers are mainly ordinary people, families with their own properties, and those with business areas. Community shopping center in an area with relatively high property prices. City and district-level commercial malls. Community shopping centers. Mainly engaged in environment-related decorations, furnishings and other supplies, daily necessities, technology and services. Complete shopping and one-stop services, more than 300 parking spaces, with a diameter of 20 to 40 parking spaces for each rental store. Within km15 square meters, there are 300 large supermarkets, including large and independent stores, catering services and public transportation. The commercial radius is the urban shopping center, the regional shopping center is 10 km~20 km, the commercial district radius is the main transportation artery, the suburban shopping center is the factory outlet center, the factory direct sales center is 12 factory outlets center [30 km-50 km
500
customer rental
stores
customer
white
building area 40~100 each rental store parking space 500 each rental 100,000㎡2 rental store·Including independently operated more than 100 stores, large-scale comprehensive operation
supermarkets, various professional
stores, specialty stores, restaurants, sundry storesbzxz.net
and entertainment service facilities
stores use their own
|information
·system|| tt||Building area of 200 rental stores, each rental store has more than 100,000 m2 of parking spaces, including department stores operating independently, large-scale comprehensive supermarkets, various professional stores, specialty stores, restaurants, sundry stores and entertainment service facilities. The store uses customer information. The hall is far away from the title of the day. Most of the customers are single-building areas. The brand products are produced in a self-service style and multiple stores are shared by each rental city. There are 100 rm* in each rental area for buyers with positive purpose of paying attention to brands. The sales method is that the products are all brands of the enterprise. More than 500 parking lots are available for customers!
Self-trust
GB/T 18106—2004
4.1.6 Warehouse membership store warehouseclab is a retail format based on membership system, which implements storage and sales, wholesale and retail, and provides limited services and low-priced goods. 4.1.7 Baihua store departrent store
In one building, it operates several major categories of goods, implements unified management and sales in different areas, and meets customers' demand for diversified choices of fashionable goods.
4. 1.8 Speciality store A retail format that specializes in selling a large category of goods, such as office supply stores, toy stores, appliance stores, drug stores, apparel stores, etc. 4.1.9 Exclusive shop
A retail format that specializes in or is authorized to sell a certain brand of goods. 4.1.10 Home building materials store A retail format that specializes in selling building materials, decorations, and home furnishings. 4. 1. 11 Shopping center A shopping center/shopptng mall is a commercial complex that provides comprehensive services to consumers in a building or area where a variety of retail stores and service facilities are concentrated and developed, managed, and operated by an enterprise. 4. 1. 11. 1 Community shopping center A shopping center is a shopping center built in a regional commercial center of a city with an area of less than 50,000 square meters. 4.1.11.2 Regioza shopping center A shopping center built in the commercial center of a city with an area of less than 10 square meters. 4.1.11.3 Super-reglonal shopping center A shopping center built in the suburbs of a city with an area of more than 100,000 square meters. 4.1.12 Factory outlets center A retail format that is directly established by a manufacturer or commissioned by an independent operator to specialize in the sale of its own branded goods, and where the business premises of multiple enterprise brands are concentrated in one area. 4.2 Non-store retailing A retail format that does not sell through stores, but uses manufacturers or merchants to directly deliver goods to consumers. The classification and basic characteristics of non-store retail formats are shown in Table 2.
4.2.1 Television shopping Television shepping A retail format that uses television as a channel for consumers to promote and display goods and obtain orders. 4. 2.2 Mail order
A retail format that mainly uses mailing of product catalogs to promote and display products to consumers, and delivers products to consumers by mail.
4.2.3 Shop on networkA retail format that conducts buying and selling activities through the Internet. 4.2.4 Vendiag machineA retail format that conducts product sales activities through a vending machine. 4.2.5 Direct selling
A retail format that uses sales personnel to directly contact consumers and promote products or services in order to achieve the purpose of selling their products or services. 4.2.6 Tele-shopping
A retail format that mainly completes sales or purchase activities through the phone.
Relevision shopping
Mail box
Online shop
Shop on netwerk.
Automatic vending kiosk
vending machine
dirert selling
Tele-shopping
tele-shopping
Table 2 Classification and basic characteristics of non-store retail formats Capital characteristics
Target financing
Focus on TV viewers
Commodity (business) structure
Product selling method
GB/T18106—2004
Service function
Commodity! There is a certain feature that TV is used as a point for delivering goods to consumers at designated locations. Compared with similar promotional display channels in the market, the product packaging has regularity. The product is delivered to consumers at designated locations by mailing a daily record. It is mainly aimed at consumers who are geographically far away. It is suitable for storage and promotional display of goods, and has transportation capabilities. It has Internet access and pursues speed! Compared with similar businesses on the market, the products are mainly sold by mobile vending machines, with cigarettes and nectar drinks as the main products. The product varieties are within 30. The products are delivered to the designated location. There is no service. The products are single, and the sales staff mainly contact the consumers to meet and promote the products to achieve the sales of their products or services. The products are single, and the sales or purchases are mainly completed by telephone. The products are delivered to the designated location, and the customers are different. The products are mainly picked up by the customers themselves. GB/T 18106--2004
Art Examination Text
[1Opinions on the Standardization of Chain Store Management and Operation” Domestic Trade Law No. 1997]24 [2] &Retai Marketing” (US) Peter J. McGlldrick Published by McGraw-Hill Education 2002L3, “Japanese Retail Business Organization Structure and Retail Format” Japan Distribution Industry Research Institute. 2003 [4] “2004 Store Type Definition” Shanghai Nielsen Market Research Co., Ltd. 2001 [5] DB342/T237-2003 "Wuhan Commercial Retail Format Specification" [6] "Shopping Center Design & Invcstment" Second Edition. (US) MAHINES Published by John Wiley sans 1988
GB/T18106-2004 "Retail Format Classification" National Standard No. 1 Amendment This amendment has been approved by the State Administration of Standardization on July 20, 2004 in the form of code standard committee [2004] 45 Approved by Document No. 2004, and implemented from October 1, 2004.
Correction:
1. Change the classification of retail formats in Chapter 1 from "According to the classification principle of retail formats, it is divided into 18 retail formats, including grocery stores, convenience stores, discount stores, supermarkets, hypermarkets, warehouse membership stores, department stores, specialty stores, specialty stores, home building materials stores, shopping centers, manufacturers' real sales centers, TV shopping, mail order, online stores, automatic vending machines, direct sales, and telephone shopping" to "According to the classification principle of retail formats, it is divided into 17 retail formats, including grocery stores, convenience stores, discount stores, supermarkets, hypermarkets, warehouse membership stores, department stores, specialty stores, specialty stores, home building materials stores, shopping centers, manufacturers' real sales centers, TV shopping, mail order, online stores, automatic vending machines, and telephone shopping." 2. Delete "4.2.5 Direct Sales".
3. Change "4.2.6 Telephone Shopping" to *4.2.5 Telephone Shopping". 4. Cancel the English description of the business name in Table " and Table 2. 5. Delete "5 Direct Sales" in Table 2.
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