This standard specifies the definition of the shopping environment and marketing facilities of stores, the basic requirements for the configuration of shopping environment and marketing facilities, the requirements for the layout of sales orders and marketing facilities and store ancillary facilities. This standard applies to all types of large, medium and small retail stores in towns and industrial and mining areas. GB/T 17110-1997 Requirements for shopping environment and marketing facilities of stores GB/T17110-1997 Standard download decompression password: www.bzxz.net
This standard specifies the definition of the shopping environment and marketing facilities of stores, the basic requirements for the configuration of shopping environment and marketing facilities, the requirements for the layout of sales orders and marketing facilities and store ancillary facilities. This standard applies to all types of large, medium and small retail stores in towns and industrial and mining areas.

GB/T17110—1997
This standard is formulated to improve the management and service level of stores, promote commodity sales and prosper the consumer goods market, protect the rights and interests of consumers, and meet the shopping needs of customers. This standard puts forward basic requirements for the design and layout of shopping environment and marketing facilities from the aspects of how to better consider the interests of consumers and meet the shopping needs of customers. This standard is formulated for the first time.
Appendix A of this standard is the appendix of the standard.
This standard is proposed and managed by the Ministry of Domestic Trade of the People's Republic of China. The drafting units of this standard are: Beijing Commercial Machinery Research Institute, Science and Technology Quality Bureau of the Ministry of Domestic Trade, and Commercial Electronic Technology Application Promotion Center of the Ministry of Domestic Trade.
This standard is interpreted by the Ministry of Domestic Trade of the People's Republic of China. The main drafters of this standard are: Chen Jingbo, Liu Puhe, Shen Luxiu, Zhang Hao, and Dong Baiyu. 1 Scope
National Standard of the People's Republic of China
Requirements for store's shopping environment and marketing installationGB/T 17110—1997
This standard specifies the definition of store's shopping environment and marketing facilities, the basic requirements for the configuration of shopping environment and marketing facilities, the layout of sales units and marketing facilities, and the requirements for store ancillary facilities. This standard is applicable to all types of large, medium and small retail stores in towns and industrial and mining areas. 2 Referenced standards
The provisions contained in the following standards constitute the provisions of this standard through reference in this standard. When this standard is published, the versions shown are valid. All standards will be revised, and parties using this standard should explore the possibility of using the latest versions of the following standards. GB9670—1996 Sanitary standard for shopping malls (stores) and bookstores GB50180--93 Urban residential area planning and design specification GB 50222—95 Fire protection specification for building interior decoration design GBJ16—87 Fire protection specification for building design
GBJ133—90 Civil building lighting design standard JGJ48—88 Store building design specification
3 Definitions
This standard adopts the following definitions,
3.1 Store shopping environmentstore's shopping environmentThe space formed by the business premises and ancillary premises in the store that meet the shopping needs of customers, and the commodity marketing facilities and related facilities. 3.2 Marketing facilitiesmarketinginslallationThe facilities used for commodity display, labeling and guidance, transaction reception, packaging and bundling, refrigeration and preservation, payment collection, settlement, measurement, service and other facilities related to store operation and commodity sales.
3.3 Large, medium and small stores Retail stores of different business categories are divided into large, medium and small stores according to their building area, as shown in Table 1. Table 1 Large, medium and small stores
Department store
>15 000
3 000--15 000
Building area approved by the State Bureau of Technical Supervision on November 12, 1997, m2
Lai market
1 200--6 000
Specialized store
>5 000
1 000--5 000
Implemented on May 1, 1998
3.4 ​​Shopping unit
GB/T 17110—1997
Counters, cabinet groups and merchandise departments with relatively independent characteristics in terms of commodity categories and layout. 4 Basic requirements for shopping environment
These requirements are intended to provide customers with a convenient, comfortable, safe and hygienic shopping environment, while also taking into account the hygiene and safety of goods and stores. .
4.1 Storefront requirements
4.1.1 Store doors and windows, plaques, signs, display windows, advertisements, logos, store lighting and street-facing exterior wall decoration should be uniformly designed and should be novel, unique, distinctive and beautiful, so as to convey store or product information and guide customers. 4.1.2 The store name plaque should be simple and clear, and the words used in plaques, signs, advertisements, logos, etc. should be standardized. 4.1.3 All protruding signs, advertisements and logos outside the store should be safe and firm. 4.1.4 Doors and windows connected to the outside and display windows should have anti-theft safety facilities. 4.1.5 There should be appropriate gathering and distribution areas in front of the main entrances and exits of large and medium-sized stores. Sculptures should be set up in the gathering and distribution areas of large stores with conditions. Green space and fountains, etc., to improve the store image and beautify the city. 4.2 Requirements for shopping places (business)
4.2.1 Shopping places should have good lighting and ventilation to ensure that customers can identify and understand the goods. 4.2.2 Guide signs should be eye-catching and easy to understand, so that customers can understand the layout of goods and service items. 4.2.3 Large and medium-sized stores should have telephones, inquiries and other convenient services for customers. 4.2.4 Various signs and guides (graphic symbols) must comply with national standards. 4.3 Channel requirements
The horizontal and vertical channels of the store should ensure smooth passage and rapid evacuation of customers. 4.3.1 Horizontal channels
4.3.1.1 In addition to complying with the provisions of 6.1, the water channel should also ensure smooth flow and avoid dead corners to facilitate customers to browse the store and purchase goods. 4.3.1.2 The minimum clear width of horizontal passages in ordinary business halls shall comply with the provisions of 3.2.3 in JGJ48-88: 4.3.1.3 The minimum clear width of horizontal passages in supermarket business halls shall comply with the provisions of 3.2.8 in JGJ48-88. 4.3.2 Small passages
4.3.2.1 In addition to complying with the provisions of 6.1, the vertical passages and facilities (such as stairs, passenger elevators and escalators) of multi-stores shall also have reasonable structures, uniform distribution, beautiful appearance and practicality, and play the role of guiding purchases and browsing the business hall. 4.3.2.2 The clear width of each staircase shall not be less than [.1m, the step width shall not be greater than 0.15m, and the step width shall not be less than 0.28m. 4.3.2.3 Large and medium-sized multi-storey stores should be equipped with passenger elevators or escalators: escalators shall comply with the provisions of 3.1.8 in JGJ48-88. 4.4 Requirements for ceiling, wall and floor
The design and decoration of ceiling, wall and floor shall be coordinated with the style of shopping environment and shall comply with the principle of highlighting commodities and guiding consumption. The decoration materials of ceiling, wall and floor must comply with fire safety regulations. 4.4.1 Ceiling
The color, shape, decoration materials and craftsmanship of ceiling shall be determined according to the style of shopping environment and the requirements of customer flow, and lighting, lamps, ventilation, fire protection, sound, air conditioning and other facilities and structural forms shall be comprehensively considered. 4.4.2 Wall
The design of wall shall be considered in a unified way with display, exhibition, publicity facilities and lighting to achieve the purpose of displaying commodities in detail. 4.4.3 Floor
The design of floor shall be combined with machine layout, customer channel and sales unit, and shall be distinguished by different materials and different decorative colors to guide the flow of customers. The floor material shall be non-slip, wear-resistant, dust-free and easy to clean. 4.5 Requirements for lighting
4.5.1 General provisions
GB/T 17110 - 1997
To ensure smooth transactions, display products, guide customers and beautify the shopping environment, lighting should comply with the following provisions. 4.5.1.1 In order to express the specific light and color atmosphere of different store shopping environments, highlight the texture and color of the products and emphasize their authenticity, the color temperature, illumination and light and color contrast should be reasonably selected and should be considered in a unified manner with the design of the store shopping environment. 4.5.1.2 The contrast and brightness should be properly configured in both plane and space so that basic lighting, key lighting and decorative lighting can be organically combined. The function of basic lighting is to maintain the basic illumination of the room, meet the needs of shopping behavior, and form the basic atmosphere of indoor lighting; the function of key lighting is to increase the brightness of the products and the surroundings and enhance the display of the characteristics of the products; the function of decorative lighting is to show the decorative art effect of the interior environment or the subject to be determined, and to show the interest and personality of the products. 4.5.2 Illumination requirements
4.5.2.1 The standard value of lighting for the shopping environment of a store shall comply with the provisions of 2.2.3 of GBJ133-90. 4.5.2.2
The ratio of the illumination intensity of the store's business hall to the average illumination intensity of the business hall can be the value in Table 2. Table 2 Illumination ratio table for store business halls
Deep display
Key commodities and key displays
2. 0 ~-3. 0
Segment display racks, display tables
4.5.3 The color temperature and color rendering of the light source shall comply with the provisions of 5.3.7 of TCGJ48-88. 4.5.4 The lighting design of a store shall comply with the provisions of 4.3.3 of GBJ133-90 2.0~4.0
2. 0~-4. 0
1. 5~2. 0
4.5.5 Emergency lighting in stores (including evacuation lighting, safety lighting and lighting for use) shall comply with the provisions of 5.3.10 in JGI48-88. 4.6 Hygiene requirements
4.6.1 Hygiene standard values ​​in stores shall comply with the provisions of 12.1 in GB9670·1996. 4.6.2 Hygiene requirements in stores:
4.6.2-7 Hygiene requirements in stores shall comply with the provisions of 2.2 in GB9670-1996: 4.6.2.2 For the sale of cooked meat products and other direct-entry food, there shall be a special room or counter equipped with anti-fly, anti-sit, anti-corrosion, refrigeration and disinfection facilities. 4.7 Fire safety requirements
4.7. Firefighting and evacuation
Firefighting and evacuation in stores shall comply with the provisions of 4.1.1 to 4.2.6 in JGJ48-88. 4.7.2 Interior decoration materials in business halls
Interior decoration materials in business halls in stores shall comply with the provisions of 3.2.1 to 3.2.3 in GB5022295. 4.7.3 Requirements for firefighting equipment and facilities
4.7.3. 1 Fire hydrants
Indoor fire hydrants in stores shall comply with the provisions of 8.5.1 and 8.5.2 in GBJ16-87. 4.7.3.2 Fire extinguishers
Fire extinguishers in shops and business premises shall comply with the requirements of Table 8. 3 Fire extinguisher requirements
Total business area
5 000 m2*
2 000--5 000 m2
500~2 000 m2
500㎡2
4.7.3.3 Automatic alarm or sprinkler equipment
Small fire extinguisher
1/120 cn*
1/109 m2
1/80㎡2No less than 10
1/50㎡, less than 4
Large and medium-sized stores and stores with air conditioning should be equipped with automatic alarm or spraying equipment in accordance with relevant fire protection regulations: Large fire sprinklers
3 or more
2~-3
1~-2
5 Basic requirements for configuration of marketing facilities
CB/T 17110 1997Www.bzxZ.net
5.1 Various types of stores should be equipped with sufficient facilities and equipment for commodity display, demonstration, quality assurance, quantity measurement, and to facilitate customers' identification, browsing, selection, trial (wearing), settlement, and review of commodities according to factors such as commodity type, business scale, grade and taste, shopping environment style, and transaction method.
5.2 The measuring instruments and facilities for length, weight, volume, time, etc. configured in the store shall comply with the relevant national metrology regulations. 5.3 All types of stores shall adopt electronic computer technology to improve the level of operation and management. Large and medium-sized stores shall reasonably arrange the cashier counter and determine the number and grade of electronic cashier machines according to the store scale and operation mode. 5.4 Large and medium-sized stores shall be equipped with credit card related equipment and carry out credit card checkout services. If conditions permit, facilities for credit card exchange for cash shall also be configured.
5.5 The marketing facilities configured in various stores shall comply with the provisions of national standards (industry standards). 6 Requirements for the layout of sales units and marketing facilities
6.1 The layout of sales units and marketing facilities shall facilitate customers to choose and purchase, facilitate sales staff to operate, give full play to the efficiency of facility use, improve business utilization rate, beautify the shopping environment, improve general operation and management, and improve the quality of business services. 6.2 The layout of the merchandise units and marketing facilities shall be arranged according to the three types of stores: department stores that adopt the counter sales method, comprehensive stores, supermarkets with open shelves for customers to choose from, and specialty stores (counters, areas, departments). For specific requirements, see Appendix A of the standard). 7 Requirements for auxiliary facilities
7.1 Customer parking lot
7.1.1 Stores shall be equipped with parking lots or parking garages for bicycles and motor vehicles for customers. The parking space control index is: no less than 7.5 bicycle parking spaces and 0.3 motor vehicle parking spaces per 100m2 of business area: 7.1.2 The parking lot (garage) shall be set up nearby, and underground or multi-story garages shall be used. It shall also comply with relevant fire protection regulations. 7.2 Large and medium-sized stores shall have a customer lounge or place, and its area shall be equivalent to 1% to 1.1% of the business area. The lounge shall be equipped with seats, tables, and hooks for hanging items, etc., and a drinking water nozzle shall be preferably provided. 7.3 Medium-sized stores should be equipped with telephone facilities for customers. 7.4 Large and medium-sized stores should be equipped with toilets for customers, and should comply with the provisions of 3.2.13 of IGI4888. The toilets and sewers should be unobstructed. 7.5 Large and medium-sized stores should be equipped with broadcasting rooms, which should provide services for customers. Broadcasting equipment and store sound reinforcement and audio broadcasting systems should comply with relevant regulations.
GB/T 17110— 1997
Appendix A
(Standard Appendix)
Requirements for the layout of sales units and marketing facilities The layout of sales units and marketing facilities shall be based on the requirements of department stores, comprehensive shopping malls, supermarkets and specialty stores (counter, area, department) with counter sales. A1 Requirements for the layout of department stores and other stores that use counter sales methods A1.1 Requirements for the layout of sales units
A1.1.1 According to the store size and business scope, the sales units shall be divided into several sales units according to the nature and purpose of the goods. When dividing, it is not advisable to arrange goods that will cause odor contamination or change the nature of the goods next to each other. A1.1.2 Arrange sales units according to the degree of customer selection of goods and the characteristics of the goods. A1.1.3 Reasonably arrange or adjust sales units according to the degree of commodity trading, seasonal changes, business busyness, etc. A1.1.4 Arrange sales units accordingly according to the characteristics of the goods and storage conditions. A1.1.5 Update and arrange replacement units according to changes in consumption trends and consumer perceptions. A1.2 Requirements for the layout of marketing facilities
A1.2.1 Select, design and arrange various marketing facilities according to the nature of business, characteristics of goods and popular trends. A12.2 Marketing facilities such as display, signage, transaction reception, etc. should be coordinated with the building, wall, floor, ceiling cabinet, lighting, etc. to form a unique sales unit in each store. A1.2.3 Marketing facilities such as containers, shelves, display cabinets, display racks and partitions can be arranged in different forms such as perimeter (wall), peninsula, island, oblique, and radial according to the store's business hall area, shape, staircase (elevator, escalator) entrance and exit location, business hall building column network and other factors.
A1.2.4 The layout of marketing facilities should ensure that customers can move smoothly, forming a reasonable loop flow line that is convenient for viewers to choose goods, indicating clear flow direction and shopping goals; the layout of marketing facilities should be conducive to beautifying the shopping environment, enhancing the attraction to customers, and adjusting and updating the layout on a daily basis.
A1.2.5 The area occupied by marketing facilities (including the salesperson's aisle area) and the customer circulation area should have a suitable ratio. The ratio shall not be less than 0.9 and higher than 1.1.
A2 Requirements for supermarket layout
A2.1 The layout of supermarket sales units and marketing facilities should fully reflect the needs of customers, serve customers and meet customers' free selection of goods.
A2.2 The shopping areas for industrial products and food products should be set up separately in the business hall of comprehensive supermarkets. A2.3 Entrances and exits should be set up separately. The entrances and exits should be set up in the same direction. A2.4 The front hall should be equipped with a stacking area for customers to choose and purchase containers and a cashier's packaging counter for exiting the hall. The total area should not be less than 8% of the business hall area.
A2.5 The commonly used marketing facilities in supermarkets should include display, display and quality preservation facilities (shelves, display cabinets, freezers, etc.), cashier's packaging facilities (cash registers, cashier's counters, packaging counters, etc.), signage guidance, barcode recognition facilities, etc. A2.6 Signage guidance facilities should be fully arranged, and various means such as lighting, color, text, and patterns should be used to guide customers to shop. A2.7 Marketing facilities for storing and displaying food should comply with relevant food hygiene regulations. A2.8 Closed-circuit television monitoring devices should be installed in supermarkets with an area of ​​more than 1,000 m2. A2.9 This requirement also applies to the self-service sales counters (departments, areas, etc.) of ordinary stores. A3 Layout requirements for specialty stores (counters, areas, departments) A3.1 Layout requirements for clothing, shoes and hat stores
GB/T 17110—1997
A3.1.1 The layout of sales units and marketing facilities and the design of shopping environment should have fresh personality and popularity. A3.1.2 Display facilities (such as human models, hanging racks, etc.) should be able to fully demonstrate the various characteristics of clothing products A3.1.3 Fitting rooms and fitting (hat) mirrors should be set up. The minimum area of ​​a fitting room is 1m×1.2m. Medium-sized clothing stores should have separate fitting rooms for men and women, which should be larger in area. Shoes sales units should be equipped with shoe fitting chairs (mats). A3.1.4 This requirement also applies to the clothing, shoes and hats department (area) of general stores. A3.2 Layout requirements for jewelry stores
A3-2.1 It should reflect a solemn, elegant and luxurious style. A3-2.2 The lighting should be good and truly reflect the product. A3.2.3 Famous jewelry should be displayed separately and should have anti-theft measures. The store should have a safe () and anti-theft alarm devices. A3.2.4 There should be facilities such as scales, grinding, cleaning, trial mirrors, customer reception tables and chairs. A3.2.5 This requirement also applies to the jewelry department (area) of a comprehensive store. A3.3 Layout requirements for books, cultural relics, calligraphy and painting stores A3.3.1 It should highlight the characteristics of scientific knowledge and traditional Chinese culture, and facilitate customers to appreciate and purchase. A3.3.2 The illumination of the book sales unit should use high-intensity non-glare lighting, the illumination in the store should not be less than 1501x, and the illumination uniformity should not be less than 0.7.
A3.3.3 The building height of the painting sales unit should be able to meet the needs of hanging and displaying calligraphy and paintings, and a mounting room should be set up. Precious ancient books, cultural relics, calligraphy and paintings should be equipped with anti-theft and fire alarm devices. A3.3.4:
This requirement also applies to the 3 stores of comprehensive stores. A3.3.5
A3.4 Requirements for the layout of watch and optical stores
Should be simple and bright.
2 There should be an optometry room, a watch repair station, and a processing station. A3.4.2
A3.4.3 Expensive watches should be displayed separately in display devices with anti-theft devices. A3.4.4 This requirement also applies to the watch and optical department of comprehensive stores. A3.5 Requirements for the layout of household electrical appliance stores
A3.5.1 Various means of sound, light, pictures and texts should be fully mobilized, and the overall image of the store should be established through audition, trial viewing, operation, demonstration, training, maintenance and other means.
A3.5.2 Large-scale household electrical appliance stores or those that sell high-end audio products should have an audition room with an area of ​​not less than 2m. There should be a soundproof wall between the audition room and the business hall. Sound-absorbing measures should be taken for the ceiling and walls inside the store, and a maintenance room should be set up. A3.5.3 This requirement also applies to the household appliance department of a comprehensive store. 43.6 Requirements for the layout of medical stores
A3.6.1 Cleanliness, stability and tranquility should be the keynote, reflecting the concern, responsibility and consideration for the health of customers. Chinese medicine stores should be rich in traditional Chinese ethnic style
A3.6.2 The business hall of Western medicine stores should be properly divided and divided into cabinets according to the nature of the medicines and the types of medical equipment. A3.6.3 For medicines with special storage requirements, measures should be taken to ensure the quality of the medicines. A3.6.4 If a Chinese medicine store has an outpatient clinic, it should be equipped with a doctor's desk, chairs and customer waiting seats. A3.6.5 This requirement also applies to the medicine department (counter) of a comprehensive store. A3.7 Requirements for the layout of food, vegetable and non-staple food stores A3.7.1 Cleanliness and hygiene.
A3.7.2 It must be ensured that the storage and sale of food comply with relevant food hygiene regulations. A3.7.3 The slaughterhouse should have good ventilation, lighting and garbage disposal facilities. The floor, walls, counters, etc. should be made of a surface that is easy to wash.
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