GB/T 39570-2020.Requirements for image display of electronic commerce transaction product.
1 Scope
GB/T 39570 specifies the basic principles and requirements for the image display of electronic commerce transaction products, the elements and requirements for product picture display, and the elements and requirements for product video display.
GB/T 39570 applies to the image display of physical products in electronic commerce transactions.
2 Normative references
The following documents are essential for the application of this document. For any dated referenced document, only the dated version applies to this document. For any undated referenced document, the latest version (including all amendments) applies to this document.
GB/T 25068.1-2012 Information technology security technology IT network security Part 1: Network security management
GB/T 35408-2017 E-commerce quality management terms
GB/T 35411-2017 E-commerce platform product information display requirements
3 Terms and definitions
GB/T 35408-2017 and the following terms and definitions apply to this document.
3.1
Image display
The activity of publishing e-commerce transaction product information on the e-commerce transaction platform through pictures, videos, etc. and presenting it to customers.
3.2
Prime video
The main video image for the purpose of displaying the appearance and functions of the product.
3.3
Details video
A video that fully explains the features and details of the product.
4 Basic principles and requirements
4.1 Basic principles
4.1.1 Authenticity
The information displayed in the product image should be consistent with the actual appearance, function and performance of the transaction product.
4.1.2 Timeliness
When the product packaging or information changes, the product image display information should be updated and explained in a timely manner.
4.1.3 Comprehensiveness
The product image display should cover the main elements of the product.
This standard specifies the basic principles and requirements for the display of product images in e-commerce transactions, the elements and requirements for product picture display, and the elements and requirements for product video display. This standard applies to the image display of physical products in e-commerce transactions.

ICS03.120.99
National Standard of the People's Republic of China
GB/T39570—2020
Requirements for image display of electronic commerce transaction product2020-12-14Released
State Administration for Market Regulation
National Standardization Administration
Released
2021-07-01Implementation
GB/T39570—2020
Foreword
Scope
Normative referenced documents
Terms and definitions
Basic principles and requirements
4.1 Basic principles
4.2 Basic requirements
5 Product picture display elements and requirements
5.1 Product picture display elements
5.2 Product picture display requirements
6 Product video display elements and requirements
6.1 Product video display elements
Product video display requirements
Foreword
This standard was drafted according to the rules given in GB/T1.1-2009. This standard is proposed and managed by the National Technical Committee for Standardization of Electronic Business (SAC/TC83). GB/T39570—2020
The drafting units of this standard are: Shandong Institute of Standardization, China Institute of Standardization, Anhui Lipeng Yarn Co., Ltd., Shandong University of Finance and Economics, Han Du Yishe E-commerce Group Co., Ltd., China Article Coding Center, Chongqing Quality and Standardization Research Institute, Zhejiang Article Coding Center, Shandong Standardization Association, Jining Quality and Technical Supervision Information Institute, Weihai Technical Supervision Information Institute, Guangdong Juxin E-commerce Co., Ltd., Guangdong Chaozu Industrial Co., Ltd., Foshan Xiaolin Wisdom Technology Development Co., Ltd. The main drafters of this standard are: Lai Yongjun, Zhang Yongpei, Xian Kuitong, Sun Zhaoyang, Liu Lihong, Cheng Yue, Liu Peide, Liu He, Zhang Liang, Chen Xin, Shao Xiaojing, Deng Huipeng, Li Yadong, Chen Zhenyu, Luo Xuejuan, Ding Wei, Zhao Zhongtao, Zhang Lu, Zheng Wei, Liu Jizhou, Qi Kai, Zhang Hongjun, Huang Xianxin, Zheng Weishan, Lei Chuze. 1
1Scope
Requirements for product image display in e-commerce transactions GB/T39570—2020
This standard specifies the basic principles and requirements for product image display in e-commerce transactions, product picture display elements and requirements, and product video display elements and requirements.
This standard applies to the image display of physical products in e-commerce transactions Normative reference documents
The following documents are essential for the application of this document. For any dated referenced document, only the dated version applies to this document. For any undated referenced document, the latest version (including all amendments) shall apply to this document GB/T25068.1-2012 Information Technology Security Technology IT Network Security Part 1: Network Security Management GB/T35408—2017 E-commerce Quality Management Terminology GB/T35411—2017
Terms and Definitions
Requirements for Product Information Display on E-commerce Platforms The following terms and definitions defined in GB/T35408-2017 and applicable to this document 3.1
Image Display
imagedisplay
The activity of publishing e-commerce transaction product information on e-commerce transaction platforms in the form of pictures, videos, etc. and presenting it to customers. 3.2
primevideo
Primary video
Main video image for the purpose of displaying the appearance and functions of the product. 3.3
Details video
detailsvideo
Video that fully explains the features and details of the product. Basic principles and requirements
Basic principles
4.1.1 Authenticity
The information displayed in the product image should be consistent with the actual appearance, function and performance of the transaction product. 4.1.2 Timeliness
When the product packaging or information changes, the product image display information should be updated and explained in a timely manner. 4.1.3 Comprehensiveness
The product image display should cover the main elements of the product information GB/T39570—2020
Basic requirements
4.2.1 The image display should not contain content involving religious, racial, or ethnic discrimination, or pictures that are harmful to socialist morality or have other adverse effects.
4.2.2 The display of product image information for e-commerce transactions should comply with the requirements of Chapter 5 and Chapter 6 of GB/T35411-2017, as well as the provisions of Chapter 5 and Chapter 6 of this standard.
4.2.3 The display of transaction product images shall comply with the safety management requirements of GB/T25068.1-2012. 5 Product image display elements and requirements
Product image display elements
Product images should include product information, and other information should include the following aspects: outer packaging;
Accessories:
Attached items.
2 Product image display requirements
5.2.1 Image format
Images should be in ipg, png, bmp, tiff and other file formats. 5.2.2 Image display requirements
5.2.2.1 Images should fully display the product, with the product placed in the center and appropriate white space left: ensure that the product appearance and details are clear and not blurred. In order to highlight a certain part of the product, other parts can be partially blurred. 5.2.2.2 Images should not use overly complex borders or watermarks that affect the product display effect. 5.2.2.3 The picture display should not be in the form of a puzzle of different products. A single product should be fully displayed. Different colors, angles or details of the same product can be arranged in a puzzle. The overall layout of the picture should be reasonable and the arrangement should be orderly for easy browsing, except for package combination products. 5.2.2.4 The color of the picture should not have obvious color difference, and excessive beautification and beautification of the picture should be avoided. 5.2.3 Picture quality requirements
5.2.3.1 The size of the picture should be reasonable, and the short side of the picture should not be less than 800 pixels. 5.2.3.2 The brightness of the picture should be moderate, avoid being too dark or overexposed, and the product background should be simple. 5.2.3.3 Product images taken under special lighting should have descriptions of lighting or white balance. 6 Product video display elements and requirements
6.1 Product video display elements
Product videos should include basic product information. Other information should include the following aspects: product usage scenarios and usage methods;
Product assembly, installation, debugging and other processes 2
2 Product video display requirements
6.2.1
Video format
It is recommended to use avi , wmv, mpeg, mp4, mov, mkv, flv, rmvb and other file formats, 6.2.2 Video display requirements
6.2.2.1
GB/T39570—2020
The main image video should display the main information of the product in a concise way. The main image video can be produced without audio. The detail video should fully display the characteristics, application scenarios, precautions, etc. of the product. It is advisable to use explanations, subtitles, etc. to describe the product.
6.2.2.3
6.2.3
The main image video should be consistent with the main image of the product, and the content cannot be the same as the content of the detail video. Video quality requirements
6.2.3.1
6.2.3.2
6.2.3.3
The video size should be reasonable, and the video clarity should meet the platform requirements. The video should not have obvious color difference. Product videos shot under special light should have instructions on light or white balance. It should maintain a horizontal viewing angle and should not have skew, jitter, strobe, distortion, etc. 6.2.4 Video explanation Www.bzxZ.net
The main image video should use Chinese introduction or narration, and foreign language content should have translation or Chinese annotation.
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