Some standard content:
ICS03.080
National Standard of the People's Republic of China
GB/T36680—2018
Brand-Classification
Issued on September 17, 2018
State Administration for Market Regulation
Standardization Administration of the People's Republic of China
Implementation on April 1, 2019
GB/T36680-2018
Normative references
Terms and definitions
Classification principles
Coding method and code structure
Classification by subject and code table
Classification by industry and code table
Appendix A (Informative Appendix) Brand classification by industry and GB/T4754-2017 comparison table 2
This standard was drafted in accordance with the rules given in GB/T1.1-2009. This standard is proposed and managed by the National Technical Committee for Standardization of Brand Evaluation (SAC/TC532). GB/T36680—2018
Drafting units of this standard: Shanghai Quality and Standardization Research Institute, China Brand Building Promotion Association, China National Institute of Standardization, Shenzhen Institute of Standards and Technology
Main drafters of this standard: Dai Yuxin, Jia Jia, Wu Fang, Lv Anran, Yuan Meng, Kang Jian, Zhang Zhengmin, Shi Nian, Zhou Peng, Duan Qi, Wang Qianqian, Wang Ran, Yang Zhihua
1 Scope
GB/T36680—2018
This standard specifies the classification principles, coding methods and code structure of brands, classification and code table by subject, classification and code table by industry. This standard applies to all brand-related activities. 2
Normative references
The following documents are indispensable for the application of this document. For all referenced documents with dates, only the versions with dates apply to this document. For any undated referenced document, its latest version (including all amendments) shall apply to this document GB/T4754—2017 National Economic Industry Classification 3 Terms and Definitions
The following terms and definitions apply to this document
Brand Subject Subject of Brand
The object to which the brand is attached.
Note: Brand subjects include corporate brands, product brands, regional brands, etc. 4 Classification Principles
4.1 Scientificity
Drawing on relevant classification systems, following the theoretical basis and practical support of the classification method, classification is carried out according to the similarities of brand value evaluation methods, brand strategies and brand marketing.
4.2 Systematicity
Establish a brand classification system structure according to subjects and industries, and the classification is clear and reasonable 4.3
3 Practicality
The classification structure is simple and well-organized, and it takes into account the differences in industry attributes and key industries appropriately, and is highly operational. Coding method and code structure
5.1 Coding method
According to the subject classification, it is divided into one level, and the code is represented by a Roman numeral. According to the industry classification, it is divided into three levels: category, major category, and minor category. The code consists of a Latin letter and four Arabic numerals. The first Latin letter represents the category, that is, A, B., F represents different categories. The second and third Arabic numerals represent the major category, that is, 01.02. represents different major categories. The fourth and fifth Arabic numerals represent the minor category, that is, 0101.0102. represents different minor categories.1
GB/T36680-2018
Code structure
The classification code structure diagram of this standard is as follows:
6 Classification and code table according to subject
Brand classification and code according to subject are shown in Table 1.
(Arabic numerals) Sub-category code
(Arabic numerals) Major category code
(Latin letters) Category code
(Roman numerals) Subject code
Table 1 Brand classification and code by subject
Brand subject
Corporate brand
Product brand
Regional brand
Other brands
Targeted at enterprises, brands that use the name, term, symbol, image, logo, design or a combination of them as the main carrier to distinguish the enterpriseTargeted at products, brands that use the name, term, symbol, image, logo, design or a combination of them as the main carrier to distinguish the productTargeted at specific regions·Applicable to a certain regional scope Products (services) with considerable scale, strong production capacity, high market share and influence formed within the region, or the region itself (town or city) refers to non-profit brands and other brand types not mentioned above 7
Classification by industry and code table
Steps of brand classification by industry
Brand classification by industry is determined step by step in the order of categories, major categories and minor categories. The determination steps are as follows: a)
If the investment income of a company exceeds the operating profit, consider the industry record concentration of the source of the investment income. If it is concentrated in a certain industry and meets the conditions in b), it is classified into this industry: If it is not concentrated in a certain industry, it is judged according to c) to d).
b) Consider the composition of the company's operating income and operating profit in the past three years. When the proportion of the income and profit of a certain industry in the company's operating income and operating profit exceeds 50%, it is directly classified into this industry. When the proportion of operating income and operating profit is inconsistent, the industry with more than 50% income shall prevail.
When the company's main business does not meet 6, the business with the highest revenue-to-profit ratio of more than 30% among the company's ongoing businesses shall prevail.
d) When the revenue and profit of multiple industries of the company are relatively close. Based on the company's development plan, market views and other background conditions, it is determined by expert evaluation.
7.2 Classification and code table by industry
Brand classification and code by industry are shown in Table 2.Appendix A lists the comparison table of this standard by brand industry classification and GB/T4754-2017 national economic classification, which can be used as a comparison and reference 2
Major categories
Agricultural products
Agricultural products
Category name
Primary agricultural products
Primary agricultural processed productswwW.bzxz.Net
Forestry products
Primary forestry products
Primary forestry processed products
Provincial animal husbandry products
Primary animal husbandry products||tt ||Primary Animal Husbandry Processing Products
Fishery Products
Primary Fishery Products
Primary Fishery Processing Products
Energy Metallurgy and Chemical Industry
0501Coal
Natural Gas
New Energy
Other Energy
Metallurgy and Nonferrous Metals
0601Steel
Nonferrous Metals
Basic Chemical Raw Materials
Chemical Products
Chemical Fiber
Rubber Products
Brands by Line Industry classification and code
GB/T36680--2018
Refers to primary products of agriculture, forestry, animal husbandry and fishery, as well as processed products of agricultural and sideline foods. Refers to primary products and primary processed products produced through various crop planting activities.
Refers to primary products and primary processed products produced through forest cultivation, planting, collection and other activities. Refers to primary products and primary processed products produced through various animal breeding and catching activities. Refers to primary products and primary processed products produced through various seawater and freshwater aquaculture activities. Energy refers to coal, oil, Non-renewable energy such as natural gas and new resources such as nuclear energy, hydropower, electric energy, solar energy, wind energy, etc.: Metallurgy mainly refers to steel and non-ferrous metals: Chemical industry mainly refers to chemical raw materials and chemical products, chemical fibers, rubber and plastic products other than daily chemical products.
Refers to coal, oil, natural gas and new energy mining and processing products. Refers to coal mining, washing, grading, etc. Mining and processing products include crude oil and refined oil
Including natural gas mining and processing
Refers to solar energy, geothermal energy, wind energy, hydropower, electric energy, nuclear energy, New energy such as ocean energy refers to the development of energy sources and products not mentioned above. Refers to the mining, smelting and rolling processing of ferrous and non-ferrous metals. Products include industrial metals, gold, rare metals, new metal materials, new non-metal materials, etc. Including chemical raw materials, chemical products other than daily chemicals, chemical fibers, rubber and plastic products, etc.
Including acids, alkalis, salts and organic chemical raw materials, etc. Refers to chemical products other than daily chemicals, including fertilizers, pesticides, coatings, inks, materials, synthetic materials, special chemicals, explosives and fireworks products, etc. Including cellulose fibers Rubber raw materials, synthetic fibers, bio-based materials, etc. refer to various rubber products (except shoes) produced with natural or synthetic rubber as raw materials 3
GB/T36680-2018
Category
Plastic products
Industrial products
Machinery and equipment
Category name
General machinery and equipment
Special equipment
Metal products
Instruments and meters
Industrial electrical machinery and equipment
0901 Motor
Wire and cable
Power transmission and distribution and control equipment
0904Batteries
Industrial lighting equipment
0906Others
Industrial communications, electronic equipment
Communications, computer equipment
Broadcasting and television radar equipment
Electronic components
National defense, transportation equipment
Aerospace equipment
Ground weapons
Railway transportation equipment
Table 2 (continued)
Refers to Various plastic products (except shoes) produced with synthetic resin as the main raw material refer to industrial products mainly used in industrial production and manufacturing activities. Mechanical equipment other than automobiles
refers to mechanical equipment commonly used in industrial production, such as boilers, metal processing machinery and equipment, material handling equipment, pumps, doors, compressors and similar products, bearings, gears and transmission parts, ovens, fans, packaging equipment, cultural and office machinery, general parts, etc.
refers to special equipment used specifically in a certain production aspect, such as mining, metallurgy, construction, chemical industry, wood, non-metallic Special equipment for production and services such as processing, food and beverage, printing, pharmaceuticals, textiles and clothing, electronics and electrical engineering, agriculture, forestry, animal husbandry and fishery, medical treatment (except glasses), and social public services
Including structural metal products manufacturing, metal tool manufacturing, container and metal packaging container manufacturing, porcelain products, daily metal products, etc. Including general instruments and meters, special instruments and meters, optical instruments, etc. Other mechanical equipment not covered above
Refers to electrical equipment used in production and manufacturing activities Including generators, motors and micro motors, etc. Including wires and cables, optical cables, etc.
Including transformers, capacitors, distribution switches, power electronic components, photovoltaic equipment and components, etc.
Including ordinary batteries for industrial use, lithium batteries, nickel-oxygen batteries, lead-acid batteries, etc. Including industrial electric light sources and lighting fixtures, etc. Including electrical equipment, non-electrical household appliances, etc. Refers to communication equipment and electronic equipment used in industrial production and services Including communication systems, communication terminals, industrial control computers and systems, information security equipment, etc.
Including radio and television program production, transmitting and receiving equipment, radar and supporting equipment packages Including electronic devices, electronic components and electronic special materials, etc. Industrial communications and electronic equipment not covered above refers to railway, rail transit, highway, waterway, aerospace and pipeline transportation equipment, etc. Including national defense and civil aerospace vehicles and equipment Including military weapons and equipment and transportation equipment, etc. Including railway and urban rail transportation equipment Including national defense and civil ships and related equipment Code
Category
Category Name
Other transportation equipment
Other industrial products
Consumer products
Food and beverages| |tt||Food processing
Table 2 (continued)
GB/T36680-—2018
Excluding other defense and transportation equipment other than automobiles, motorcycles, bicycles and other consumer transportation equipment, such as off-road leisure vehicles, diving teaching equipment Refers to industrial products not listed above
Refers to products mainly used to meet people's living needs Refers to products mainly used for food
Refers to processed foods other than agricultural and sideline products
Refers to various alcoholic products such as alcohol, white wine, rice wine, and grape wine, including Beverage manufacturing and tea manufacturing
Including tobacco baking and cigarettes
Textiles, clothing and accessories, leather products and footwear products 1501
Textiles
Textile clothing, accessories
Leather, fur, feather products
Footwear products
Daily chemicals
Consumer electrical appliances, communications, electronic products
Household appliances
Lighting appliances
Computers and peripherals
Mobile phones and peripherals
Smart consumer devices||t t||1706 Others
Furniture, wood processing products
Wood and related products
Parts and accessories
Cultural, educational, sports and leisure products
Cultural and educational products
Sports products
2003 Toys
Including textiles, textile clothing, apparel, leather, fur, feather products and footwear products Including clothing textiles, decorative textiles Including textile clothing and apparel products
Including leather, fur, feather processing and products Including textile fabrics shoes, Leather shoes, plastic shoes, rubber shoes, etc. Including detergents, cosmetics, oral hygiene products, spices, flavors, etc. Refers to electrical appliances, communications and electronic products used to meet daily needs Refers to household electrical appliances and non-electrical household appliances Refers to lighting products used in daily life Computers and related products
Mobile phones and related products
Including wearable smart devices, smart car equipment, smart unmanned aerial vehicles, service fee-clearing robots, etc.
Refers to the above-mentioned consumer electrical appliances, communications, and electronic products that are not covered Refers to furniture, wood processing Products and wood, bamboo, rattan, palm, grass products, including wood, bamboo, rattan, metal, plastic furniture, including wood processing products, artificial boards, wood products, bamboo, rattan, palm, grass products, etc. Refers to household, cargo and other purposes. Automobile products include gasoline and diesel vehicles, new energy vehicles, modified vehicles, low-speed vehicles, electric vehicles, etc., including engines, auto parts and accessories, etc. Refers to cultural education, sports, leisure and entertainment products including cultural and educational supplies, office supplies, musical instruments, etc., including balls, special sports equipment and accessories, fitness equipment, sports protective equipment, etc. Refers to children as the main users.Entertainment equipment for playing, intellectual development, etc. S
GB/T36680-2018
Category
Leisure goods
Category name
Motorcycles, bicycles
Motorcycles and parts and accessories
Bicycles and parts and accessories
Watches, jewelry, glasses, handicrafts
Handicrafts
Paper products, packaging and printing
Paper products
Packaging and printing
Biomedicine
Biotechnology
Other consumer goods
Engineering and construction
2601Housing construction
Civil engineering construction
Building materials
Engineering and construction materials
Building auxiliary materials
Building installation, decoration, renovation||t t||Building installation
Building decoration and renovation
Other construction industries
Water conservancy projects
Water conservancy project construction
Table 2 (continued)
Other leisure and entertainment products except toysIncluding electric bicycle products and parts and accessoriesIncluding clocks, watches and timing instruments, etc.
Including jewelry and related items
Including glasses, frames, lenses and spare partsArts and ceremonial products except jewelryRefers to paper products and packaging printed materials for industrial or daily useIncluding pulp and paper products
Including printing, binding packaging and related productsIncluding chemical raw materials, pharmaceutical preparations, Chinese herbal medicines, Chinese patent medicines, veterinary drugs and sanitary materials and medical supplies and instruments
Including biological drugs, genetic engineering drugs, vaccines, etc.Refers to consumer products not listed above, Such as cleaning tools, umbrellas and other daily sundries Refers to construction projects other than water conservancy and municipal engineering construction Refers to office, residential and other housing buildings
Refers to civil engineering buildings such as railways, highways, tunnels, tracks, oceans, mining, wiring and pipelines, power engineering
Refers to structural materials for construction
Refers to engineering construction materials such as cement, lime, gypsum and its products, bricks and tiles, stones, concrete, ceramics and glass fiber
Refers to auxiliary building materials such as wood, bamboo, stone, plastic, composite materials, refractory materials, graphite products, etc. other than the above
Including electrical installation, pipeline and equipment installation, etc. Refers to the decoration, renovation, maintenance and cleaning of construction projects in the later stage Construction industries not covered by the above, such as building demolition, equipment service provision, etc. Refers to water conservancy, water transport and inland port engineering construction and management and service activities, etc. Code
Category name ||t t||Water Conservancy Management and Services
Municipal Facilities Engineering
Municipal Facilities Engineering Construction
Municipal Facilities Management and Services
Transportation
Ports, Airports, Railway Stations
Public Transportation
Wholesale and Retail
3201Wholesale
Tourism, Hotels
Travel Agencies
Public Utilities
Electricity Production
Electricity Supply
Gas Production and Supply
Water Production and Supply
Other Public Utilities
Internet and Information Services
E-commerce
Social Media
Network Services
Information Transmission
Table 2 (Continued)
GB/T366 80-—2018
Refers to the construction, management and service activities of municipal facilities, etc. Refers to the provision of related services of ports, airports and railway stations, including rail transportation, road transportation, water transportation, air transportation, pipeline transportation, multimodal transportation and transportation agency, loading and unloading and warehousing, postal express, etc. Including urban rail transportation, public transportation, taxis, highways, etc. Excluding online retail
Refers to industries that provide related services such as transportation, sightseeing, accommodation, catering, shopping and cultural and entertainment activities
Refers to hotels that mainly provide accommodation services
Refers to the provision of food and consumption places and facilities to consumers, including print media, film and television animation, cable TV networks, Internet media, marketing and communication activities, etc.
Refers to the production and supply of electricity, heat, gas and water and related services Refers to other public utility management and service activities such as heat production and supply Refers to business activities that use information network technology as a means and are centered on commodity exchange Refers to the Internet's content production and exchange platform based on user relationships Refers to technical service activities based on the Internet that do not include e-commerce and social media
Including telecommunications, radio and television, satellite transmission services, etc. 7
GB/T36680-2018
Major categories
Information technology
Financial real estate
Non-bank finance
Category name
Real estate services
Other real estate services
Education, training, health, medical care
Education, training
Health, medical care
Business services
Consulting and investigation
Legal services
Human resources services
Conference and exhibition
Life services Services
Cultural and sports entertainment services
Beauty, bathing, health care
4006 Others
Professional and technical services
Scientific research and application
Technical services
Public management and services
Table 2 (continued)
Including software development, integrated circuit design, information system integration, Internet of Things technology, operation and maintenance, information processing and storage support, information technology consulting, digital content services, etc. Including money market banks and non-money market banks
Other financial services except banking, including securities, futures, insurance, capital market management and services, etc.
Refers to service industries related to real estate, including real estate development and operation, property management, real estate intermediary services, real estate leasing operations, etc. Refers to real estate related development and management activities not covered above, such as park development and management Management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, job intermediaries, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, safety protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing: broadcasting, television and film production, culture and art, sports services, animation and games, entertainment, etc.
Including home care and social care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to the industry engaged in scientific research and experiments and providing technical services Refers to the activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training and other institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application servicesSuch as park development and management services
Including public education, private education, vocational training, education and training institutions and services Including hospitals, community medical institutions and services Refers to the rental services of mechanical equipment without operators Including lawyers, notaries, arbitrators, mediation, etc. Refers to the provision of public employment, career agencies, labor outsourcing and other services Including credit, guarantees, organizational management, comprehensive management, security protection services, etc. Including motor vehicles, electronic products and daily necessities, etc. Repair services Including news and publishing industry: broadcasting, television and film production, culture and art industry, sports services, animation and games, entertainment industry, etc.
Including home-based elderly care and social elderly care, etc.
Refers to the service industry related to residents' lives that is not covered by the above Refers to industries engaged in scientific research and experiments and providing technical services Refers to activities that provide professional services, including quality inspection services, environmental and ecological monitoring, engineering technology, surveying and mapping, technology promotion and application services
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