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National Standard of the People's Republic of ChinabzxZ.net
Designing procedure for sales packaging
Designing procedure for sllng packages1 Subject content and scope of application
This standard specifies the requirements, methods and general procedures for sales packaging design. This standard applies to sales packaging design for all kinds of products. 2 Referenced standards
GB1.7 Guidelines for standardization work Provisions for the preparation of product packaging labels GB4122 General packaging terms
GB1857 Basic tests for transport packages
3 Terms
3.1 Package decoration (package visual transmission)
Use artistic techniques such as graphics, colors, texts and appearance to convey product information. 3.2 Design positioning
GB/T 12123-89
Determine the overall concept of packaging design based on the category, grade, brand, sales market, sales method, etc. of the product. 3.3 Shelf effect
The color retention of the product on the shelf makes it attractive to consumers. 4 Basic requirements for sales packaging design
It should be carried out according to the project task book or contract. 4.2 It should comply with the provisions of relevant national standards such as GB1.7. 4.3
It should be convenient for consumers to carry, open, use, store and handle. The packaging container and materials should protect the safety and hygiene of the contents and not cause harm to consumers and the environment. 4.4
The packaging decoration (visual transmission of packaging) should clearly and accurately convey product information and achieve obvious shelf effect. 4.5
It should save resources, reduce packaging costs and improve economic benefits. 5 Sales packaging design
Determine the design conditions
5.1.1 Product analysis
Category, such as food, medicine, textiles, daily chemicals, household appliances, etc.; b.
Physical state, such as gas, liquid, solid, etc.; c.
Physical and chemical, biological properties, such as volatile, deliquescent, corrosive, oxidative, mildewed, moth-eaten, fragile, flammable, explosive, etc.; others, such as precious, precise, dangerous, etc. Approved by the State Bureau of Technical Supervision on December 30, 1989 and implemented on July 1, 1990
5.1.2 Environmental conditions
GB/T 12123-89
Packaging environment, determined according to the requirements of 6.6.1.2 in GB1.7 and relevant standards: Circulation conditions, determined according to the requirements of 6.5.3 and 6.5.4 in GB1.7 and relevant standards. b.
5.1.3 Market conditions
Sales trends: such as domestic sales, exports;
Sales volume, price, price effect, sales cycle, etc. of similar products. 5.1.4
Consumer requirements
Consumer psychology and purchase motivation of different consumers; the convenience of carrying, using, storing and handling similar products and the problems existing; the economy of packaging of similar products.
5.1.5 Packaging materials and containers
The source, variety, specification, performance, price, social credibility, etc. of packaging materials and containers. 5.1.6 Production conditions
Packaging technology, machinery and equipment, technical methods, production management, operation level, hygiene requirements, etc. 5.2 Design capabilities
5.21 Enterprise image positioning
Establish a unique image of the enterprise through packaging characteristics, labels, brand names, base colors, etc. 5.2.2 Product positioning
Highlight the characteristics, value, usage methods, usage conditions and precautions of the contents. 5.2.3 Consumer positioning
Consider the living habits of consumers in different countries, regions, different nationalities, social classes, occupations, cultural literacy, gender, age, etc. 5.2.4 Market positioning
Consider the sales venue, sales method, display method, and competitors. 5.3 Determine the design ratio scheme
5. 3. 1 Determine the design parameters, mainly including: the maximum value of the contents, such as quantity, capacity, shape and size, etc.; reserved capacity or filling allowable deviation;
Packaging modulus:
Other parameters that need to be determined according to the characteristics of the contents. d.
5.3.2 Container shape design
When standard container types are available, standard container types should be selected. 5.3.2.1
5.3.2.2When there is no standard container type to choose from, the container type should be determined first, and then the container design should be carried out. When designing the container shape, the following situations should be considered:
convenience" shelf display and container stacking arrangement; a
the size and shape of the container should not cause consumers to misunderstand the quantity of the contents; it should have visual and tactile comfort effects;
the container shape of the series product packaging should have overall coordination; the container shape of the multi-purpose packaging should have the value of reuse; easy to add and manufacture;
easy to clean, disinfect and fill and seal the contents. Packaging structure design
5.3.3.1 When designing the packaging structure, the following factors should be considered: a.
Protective performance, such as moisture-proof, anti-moth and earthquake-proof, anti-disease, fresh-keeping, light-shielding, etc., GB/T 12123: 89
Circulation characteristics, such as turnover number, turnover cycle, distance, etc.: b.
Packaging validity period;
Number of times the packaging is repeated;
Easy storage and packaging operation:
Easy to take out the contents from the packaging and not cause pollution to the contents; f.
Easy to manufacture and assemble.
5.3.3.2 Determine the components of the structure and the positional relationship and connection between the components. 5.3.3.3 Determine the structural characteristics, such as carrying method, opening and closing method, safety, anti-porcelain structure, etc. 5.3.4 Packaging and decoration design
When designing packaging and decoration, factors such as the level, grade, value, and overall shape of the packaging should be considered. 5. 3. 4. 1
5.3.4.2 Determine the packaging design elements
5.3.4.2.1 Graphics
Specific graphics should be realistic:
Abstract graphics should be generalized;
Graphic symbols such as brand names, logos, and trademarks should be vivid and easy to recognize and remember. Graphic symbols have standards and should be used in accordance with relevant standards.
5.3.4.2.2 Colors
a The selection of base colors should fully consider the characteristics of the contents, corporate image, and packaging intentions: b. The overall color matching of the packaging should have a harmonious, bright, and eye-catching aesthetic tone; the use of standardized and conventional colors should be considered. c.
5.3.4.2.3 Text
The shape of the main text should consider artistry and readability: a
The explanatory text should be clear, neat and in full print; h
The selected font and font should meet the requirements of Taiwan standards; c
d. The size, shape, color, layout and arrangement of the text should be coordinated with the packaging body decoration effect. 5.3.4.3 Determine the components of the decoration, such as the container appearance label, decorations, etc.; 5.3.4.4 Determine the layout of the decoration, such as the number base, position relationship, and aesthetic rules that should be followed by each component; 5.3.4.5 Determine the decoration shape, such as the shape, size, proportional relationship, and expression techniques of each component. 5.3.5 Selection of packaging materials
5.3.5.1 The selected packaging container materials, packaging auxiliary materials, packaging auxiliary materials, closure materials, etc. should be compatible with the contents and have no chemical effect on the contents.
5.3.5.2 It should be easy to shape and print. 5.3.5.3 Packaging materials with standard specifications and sufficient supply should be selected as much as possible. 5.3.6 Determine technical requirements
5.3.6.1 The process conditions, technical requirements and performance indicators to be achieved for packaging structure modeling should be specified. 5.3.6.2 The performance indicators, printing methods and quality requirements of packaging decoration materials should be specified, such as color uniformity, color, brightness and other indicators determined by vision and feeling.
5.3.6.3 The performance indicators and appearance quality that packaging materials should have should be specified, such as air permeability, surface roughness, etc. When packaging materials need to be pre-treated, the treatment items, conditions, time, methods, quantitative indicators and other requirements should be proposed. 5.3.7 Packaging style design
5.3.7.1 Design requirements
E In order to find the best design solution, a design method of multiple scheme comparison should be adopted; b. The structural design solution needs to undergo mechanical analysis or strength calculation. GB/T 12123-—89
5.3.7.2 Use the value analysis (VA) method to conduct a comprehensive comparison and optimization analysis of the design schemes and determine 12 packaging style plans. 5.3.7.3 Draw the projection cabinet and color effect diagram of the packaging style, and draw the structural assembly diagram and the actual part diagram in proportion. 5.3.7.4 Make packaging style samples or models. 5.3.7.5 Prepare design instructions and related technical documents. 5.4 Test analysis and trial sales
5.4.1 Test analysis
When test analysis is required for sales packaging, the purpose of the test, test items, test methods, test values, test decisions, etc. should be determined. 5.4.1.1 Test date
Inspect the protective function of the packaging, examine the original examples of packaging damage and study improvement measures; a
provide a basis for final design.
5. 4. 1. 2 Test items
Sealing strength test!
Sealing strength test
Compression strength test;
Seepage test:
Joint drop and impact test;
Transport packaging test:
g, other performance tests.
According to actual needs, test items can be appropriately increased or decreased. 5.4.1.3 The test can be divided into two types: performance test of container without contents and protective function test of contents; the test can be carried out under simulated or reproduced environmental conditions or under actual environmental conditions. The transport packaging test should be carried out according to the relevant methods in GL1875. 5.4.1.4 The test value and test results should comply with the relevant standards. 5.4.2 Trial sales inspection
After batch production and trial sales, the shelf effect and market competitiveness of the packaging are inspected. 5.5 Design scheme appraisal
5.5.1 Confirm and appraise the scheme
5.5.1.1 According to the test analysis report and the information feedback of the trial sales inspection, analyze and study the design scheme. The scheme that does not need to be redesigned or improved shall be determined as the appraisal scheme: a. If redesign is required, it shall be carried out according to the procedures in Articles 5.4 to 6.4; b. If partial improvement is required, it shall be carried out according to the relevant parts of the above procedures. Then it shall be determined as the appraisal scheme and the appraisal documents shall be prepared. Mainly including:
Project task book or contract;
Appraisal scheme documents (drawings, design instructions and relevant technical documents); b. Test personnel and test analysis report;
Packaging samples and test samples;
Quality inspection documents submitted by the second-party inspection department; f. Test sales department and test materials submitted by consumers; Cost and economic benefit report, etc.
5.5.3 Appraisal item H shall be determined according to the regulatory documents on product packaging or proposed by the entrusting unit. The functionality, artistry, economy, creativity and feasibility of the packaging should be considered. 5.5.4 The appraisal committee shall be responsible for implementation. The appraisal committee shall be composed of relevant personnel from the entrusting unit, design unit, quality inspection unit, supply and marketing unit, and users. After the scheme is appraised and evaluated, the appraisal committee shall sign the evaluation results. 5.5.5 After the design unit improves the scheme according to the appraisal results, it shall organize and submit the appraisal documents, the appraisal committee's evaluation opinions, the scheme improvement report, etc. to the competent department and the entrusting unit. Additional notes: This standard is under the jurisdiction of China National Packaging Corporation. Hunan Packaging Research Institute and Beijing Institute of Light Industry are responsible for drafting this standard. The main drafters of this standard are Zheng Baizhan, Lin Peixie, Wu Fusheng, and Ren Liqiang.
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