Some standard content:
GE/T18106-2000bzxz.net
In order to guide my country's retail business enterprises to gradually move towards a standardized and scientific management track, shorten the gap with foreign advanced levels, and connect with various international retail formats, so that my country's retail enterprises can flexibly adopt different retail formats according to different target markets, carry out differentiated operations, adapt to changes in market demand and improve competitiveness, and at the same time, in order to improve the basic system of China's retail industry statistics and macro-control, a classification standard for my country's retail formats has been formulated. The basis for determining the 9 types of retail formats is based on the reform and opening up of domestic retail business, the expansion of international retail enterprises and the development needs of the domestic retail market, and the relevant foreign retail format classification materials are compared and analyzed. According to the market positioning, commodity structure, sales strategy, etc. of stores in different formats, this standard has been formulated. This standard was proposed by the State Administration of Domestic Trade. This standard was developed by the Chain Operation Office of the State Administration of Domestic Trade. This standard was drafted by the Commercial Economics Research Institute of the State Administration of Domestic Trade and the Chain Operation Office of the State Administration of Domestic Trade. Main contributors to this standard: Yu Hua, Guo Geping, Meng Lijia, Gao Guan, Pei Bo 1 Scope
National Standard of the People's Republic of China
Classification of types of operation in retail business
Classification of types of operation in retail business GB/T 18106-2000
This standard specifies the definition of retail business formats and the principles of classification of retail business formats as well as the structural characteristics of various business formats. This standard is applicable to enterprises and stores engaged in retail business in the territory of the People's Republic of China. 2 Definitions
This standard uses the following definitions.
2.1 Retail business
An industry that mainly provides goods and services required by final consumers. 2.2 Retail business formats Different types of business formats are formed by retail enterprises to meet different consumer needs. 2.3 Department store (Dept.) A retail business format in which sales areas are set up according to different product departments in a single building and their respective purchase, management and transportation are carried out. 2.4 Supermarket (SM) A retail format that adopts a self-service sales method, sells fresh goods and food, and provides customers with daily necessities. 2.5 General merchandise store (GMS) A retail format that adopts a self-service sales method, mainly sells popular products, and combines the advantages of supermarkets and discount stores. A retail format that satisfies customers' one-time shopping needs. 2.6 Convenience store (Cv.S) A retail format that mainly meets customers' convenience needs. 2.7 Specialty store (SS) A retail format that mainly sells certain products and has sales staff with rich professional knowledge and provides appropriate after-sales services. 2.8 Exclusive store A retail format that specializes in or authorizes the operation of selected retail brands or retail brands. 2.9 Shopping center (SC) A collection of various retail formats and service facilities that are developed, managed and operated by enterprises in a planned manner. 2.10 Warehouse stores A retail format that sells popular practical goods on the basis of commodities operated by large-scale comprehensive supermarkets, selects and sells popular practical goods, implements a one-stop store model, provides limited services and low-priced goods as its main features, and adopts a selective sales method. 2.1 Home furnishing center (HC) A retail format that mainly sells decoration, decoration and other supplies, household sundries, technology and services related to improving and building the family living environment, and adopts a selective sales method.
Approved by the State Administration of Quality and Technical Supervision on May 19, 2000, implemented on August 1, 2000
3 Business Format Classification
3.1 Principles of Retail Business Format Classification
GB/T 18106 -2000
China's retail business formats are classified according to the structural characteristics of retail stores. According to their operating methods, product structure, service functions, as well as location, business district, rules, store layout and customer characteristics, they are divided into nine types of business formats, including department stores, large-scale comprehensive shopping malls, supermarkets, convenience stores, specialty stores, specialty stores, shopping centers, home centers, and warehouse stores. 3.2 Structural Characteristics of Retail Business Formats
3-2.1 Structural Characteristics of Department Store Business Formats
3.2.1.1 A combination of counter sales and white-select (open shelf) sales is adopted. 3.2.1.2 The product structure is complete in variety, small in batches, and high in gross profit, mainly engaged in men's, women's, and children's clothing, apparel, clothing materials, and household goods. 3.2.1.3 The fixed price is adopted for sales, and returns are allowed. There are shopping guides, catering, entertainment venues and other services and facilities + complete service functions. The location is located in the prosperous area of the city and the main traffic arteries
3. 2. 1. 4
The business circle is large, and the floating population is generally the main sales target. 3. 2. 1. 6
The store is large in scale, with an area of E00) m\ or more. The store facilities are luxurious, and the store is elegant and bright. 3.2.1.7
3.2.1.8 The target customers are middle- and high-end consumers and young people who pursue fashion: 3.2.1.9 Others
3-2.2 Characteristics of the structure of supermarkets
3.2.2.1 Self-service sales are adopted. The entrance and exit are separated, and the settlement is done at the cash register at the exit. 3.2.2.2 The commodity composition is mainly based on the commodities with high purchase frequency. The commodities sold should be meat, eggs, fruits, aquatic products, frozen foods, non-staple foods, grains and oils and their products, milk and dairy products, cooked foods and daily necessities. 3.2.2.3 The business hours are around 11 hours a day. Chain operation can be adopted. There is a certain amount of parking space. 3.2.2.4 The location is selected in the main traffic arteries of the residential area, commercial areas, 3.2.2.5 The scope of the business circle is relatively narrow, and residents are the main sales targets. 3.2-2.6 The business area of the store is more than 500m2. 3.2.2.7 The monthly target customers are mainly residents.
3.2.2.8 Others.
3.2.3 Characteristics of the business structure of large-scale comprehensive supermarkets 3.2.3.1 Self-service sales force and chain store style. 3.2.3.2 The product structure is a complete range of food, clothing and supplies. Emphasis is placed on the brand development of the enterprise. 3.2.3.3 There is a parking lot that is suitable for the business area of the store. 3.2.3.4 The daily target customers are residents with high shopping frequency. 3.2.3.5 The scale of the store is relatively large. 3.2.3.6 The business area of the store is generally more than 2500m2. 3.2-3.7 The location is selected in the urban and rural areas, residential areas, and traffic arteries. 3.2-4 The characteristics of the business structure of the profit store 3.2.4.1 The self-service shelves are mainly used, and the settlement is carried out at the cash register at the entrance (or exit). The chain operation mode can be adopted. 3.2.4.2 The commodity structure has obvious characteristics, with immediate consumption and small-volume emergency response. 3.2.4.3 The business hours are long, generally more than 16 hours, and there is no holiday all year round. 3.2.4.4 The location is selected in the old areas of the city, the main road, and the station, hospital, entertainment venues, government agencies, groups, and enterprises. 3.2.4.5 The business district is small, usually within 5-7 minutes walking distance of residents. The business area of the store is about 100m2 and the business area utilization rate is high. 3.2-4. 6
3-2.4.7 The store is bright and clean, and the shelves are full. GH/T781D6—2000
3.2.4.8 The target customers are mainly residents, singles, and young people. 80% of the customers are those who buy on the day. 3.2.4.9 The information system is implemented and single product management is carried out. 3.2.4.10 Convenience store commodity prices and general retail formats commodity prices 3.2.5 Specialty store format structure characteristics
3.2.5.1 Adopt pricing sales and open shelf sales, and can carry out chain operations 3.2.5.2 Commodity structure reflects professionalism and depth. Rich varieties, large room for selection. Commodities that focus on a certain type of goods have their own characteristics and are generally high-profit.
3.2.5.3 Employees must have rich professional knowledge. Returns are allowed 3.2.5.4 Diversified location selection, most stores are located in bustling commercial areas, shopping streets or department stores, shopping centers, 3.2.5.5 The scope of the business circle is uncertain,
3.2.5.6 The business area is determined according to the characteristics of the main products. The market is mostly mobile customers: mainly to meet consumers' selective needs for a certain type of goods 3.2.5.7
3.2.6 Characteristics of the structure of specialty stores
3.2.6.1 Pricing and open-shelf sales are adopted, and chain operations can also be carried out. 3.2.6.2 The product structure is based on the corporate brand, and the sales reflect small quantity, high quality, and commercial benefits. 3.2.6.3 Pay attention to brand reputation, and employees must have rich professional knowledge and provide professional knowledge services. 3.2.6.4 The location is selected in the commercial district, shopping street or department store, shopping center. 3.2.6. 5 The distance between the business and the store is not fixed.
3.2.6.6 The business area is determined according to the characteristics of the merchandise. 3.2.6.7 The size of the customer is based on the age. The display, lighting, packaging and advertising of the store are particular. 3.2.7 Characteristics of the shopping center business format
3.2.7.1 The store is opened by the initiator and is managed by a commercial company. A store management committee is set up in the center to carry out advertising and other common activities and implement unified management.
3.2.7.2 The internal structure is composed of a white goods store or a supermarket as the core store, as well as various professional stores, specialty stores and other retail formats and catering and entertainment facilities.
3.2.7.3 The service functions are complete, integrating retail, catering and entertainment. According to the sales area, a parking lot of corresponding size is set up. 3.2.7.4 The site is selected as a traffic artery in the central business district or the junction of the city and the city. 3.2.7.5 The business district is determined according to different business scales and business commodities. 3.2.7.6 The facilities are luxurious, the store is elegant, spacious and bright, and the store is rented. 3.2.7.7 The target customers are mainly mobile customers. 3.2.7.8 According to the location and business district, shopping centers can be divided into neighborhood type, community type, regional type, and super-regional type. 3.2.8 Characteristics of warehouse store business structure
3.2.8.1 The location is located on the roadside, traffic arteries and idle facilities. 3.2.8.2 The main business map population is 50,000-70,000 people. 3.2.8.3 The store area is generally more than 4,000m2. Some commodity departments adopt the joint leasing system, and introduce professional chain stores and suppliers without store names into the store for operation.
3.2.8.4 Commodity composition The main products are newly developed and listed commodities, and private brands account for a considerable part, mainly targeting the working class!
3.2-8-5 As a pricing strategy, sell all goods at a low price every day: 3.2.8.6 As a merchandise strategy, operate branded goods or goods with generally known prices that can be compared with other retail formats, have a relatively high degree of popularity and are relatively popular.
3.2.8.7 Simplify store facilities.
3.2.8.8 Integrate the sales techniques and management theories developed by supermarkets, the price influence of warehouse stores, the methods of product supply planning for large-scale comprehensive supermarkets, and the site selection theory, and apply them flexibly. 3-2.8.9 Chain operation can be implemented. 3.2.8-10 A large-scale parking lot is set up. 3.2.9 Characteristics of the business structure of home furnishing centers S—2000 GB/T 18106 3.2.9.1 The center is located in the junction of urban and rural areas, on the side of highways, on major traffic arteries, or in areas where the proportion of consumers owning real estate is high. 3.2.9.2 The product composition should be mainly house decoration and interior decoration, decorations, gardening products, pet food, indoor and outdoor products, detergents, paper and miscellaneous products. 3.2.9.3 As a business strategy, the advantages of low-price sales of cheap stores and open-shelf self-selection sales of super markets are brought into play. 3.2.9.4 One-stop shopping service is provided. 3-2-9.5 Chain operation can be adopted. A certain parking lot is set up.
3.2.9.6
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